With SendPulse, you can reach your target audience by sending various types of messages through a communication channel they prefer - email campaigns, web push notifications, SMS, and chatbots for WhatsApp, Instagram, Facebook Messenger, or Telegram. Keep reading to discover why companies work with partners, what benefits you can get, and how to choose your ideal WhatsApp BSP. Here’s how this model works: a business connects to the WhatsApp API through any official WhatsApp Partner, which collaborates with WhatsApp directly. While WhatsApp gets enhanced client management, businesses can choose between multiple partnership options that better correspond to their requirements and goals. Therefore, WhatsApp Partners perform as a so-called mediator between the WhatsApp API and various enterprises, which benefits both parties. Instead, it is mainly focused on high-volume companies that work with smaller businesses and entities. Basically, the company no longer needs to hire an additional workforce to interact with many small enterprises individually. Review some excellent WhatsApp business automation use cases!Īpplying a WhatsApp Business Solutions Provider is more resource-efficient and requires less cost than an in-house management model. These BSPs can help you communicate with your customers on the WhatsApp Business Platform for approved use cases of customer support and time-sensitive, personalized notifications. What is a WhatsApp Business Solution Provider, and how does it work?Īccording to WhatsApp’s Help Center, a WhatsApp Business Solution Provider (BSP), also known as WhatsApp Partner, refers to a specific category of platforms that enable users to integrate essential tech stack directly into the social network by managing communications to and from customers.īasically, WhatsApp BSPs are a global community of third-party solution providers with expertise on the WhatsApp Business Platform.
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